Case studies

Three audiences, one page

Real estate

The audited property listing, anonymised: photograph, price, floor areas and the start of the sales copy
A French property listing Published in English to reach buyers abroad. The same page was then audited three times, changing one thing only: the nationality of the buyer.
Seen by a British buyer 6/10 Vague superlatives, no Brexit answer See why Seen by a German buyer 4.5/10 No construction or legal data See why Seen by a Swedish buyer 5/10 Too promotional, no renovation plan See why

Tourism

A campsite website Audited the same way, on the same three markets, with the same before and after.
Seen by a British buyer – In preparation
Seen by a German buyer – In preparation
Seen by a Swedish buyer – In preparation
Your turn

See the same analysis run on your own pages

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