Case studies

Three audiences, one page

Cultural adaptation, shown at work. The same page audited for three markets, where the correction is technical and cultural at once: headline, metadata, running costs, photographic order.

Real estate

The audited property listing, anonymised: photograph, price, floor areas and the start of the sales copy
A French property listing Published in English to reach buyers abroad. The same page was then audited three times, changing one thing only: the nationality of the buyer.
Seen by a British buyer 6/10 Vague superlatives, no Brexit answer See why Seen by a German buyer 4.5/10 No construction or legal data See why Seen by a Swedish buyer 5/10 Too promotional, no renovation plan See why

Tourism

The audited campsite homepage, anonymised: navigation, hero image and headline
A Costa Brava campsite Published in several languages to reach the markets it depends on. The same homepage was then audited three times, changing one thing only: the nationality of the traveller.
Seen by a French traveller 5.5/10 Slogans where proof was expected See why Seen by a German traveller 5/10 Emotion where data was required See why Seen by a Danish traveller 6/10 No total price, no certification See why
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