A Costa Brava campsite, rewritten for French travellers
Sector: campsite and bungalow parkSource market: SpainTarget market: FranceAudit score 5.5/10 - 6 zones rewritten
Audit finding
The page is written in correct French and says almost nothing a French traveller can verify. The audit records repetitive promotional phrasing without cultural anchoring, the absence of the Catalan classification and of any tourist-tax figure, and no French-language proof of any kind.
The page as published, above the fold. Campsite name, logo and registration number removed. The audit examined the copy, not the photography.
The situation
A Spanish campsite selling to France in French
A campsite on the Costa Brava, open from late March to early October, publishing its homepage in several languages to reach the markets it depends on. France is the first of them. The French version exists and reads well. Nothing beyond the translation was done for that market.
The audit scored the page 5.5 out of 10 for a French traveller. Three critical frictions, quoted from the audit:
repetitive promotional phrasing without cultural anchoring
missing official Spanish classification and tourist tax transparency
lack of French-specific trust signals
Where the audit answers each of these:
Zone by zone
What changed, and why
The rewritten copy is in French, and that is a rule rather than a coincidence.
The campsite publishes its homepage in several languages. The audit rewrites a page in the language that page is written in, and uses the nationality only to decide what it should say. This one ran on the French version of the site, so both columns below are French.
ZONE 1 / 6
Hero, headline and navigation prompts
Before
Bienvenue au CAMPING xxx CAMPING BUNGALOW & APARTAMENTS
Découvrez le CAMPING & BUNGALOW PARK
Découvrez NOS ENVIRONS
After - French
Camping xxx : un refuge authentique sur la Costa Brava
Niché entre pins méditerranéens et criques préservées, notre camping familial vous invite à vivre la Catalogne loin des foules, au rythme doux de la mer.
Register
The word « Découvrez » opened three separate blocks; it now opens none. The audit lists excessive repetition of the verb ‘Discover’ among the things to demote, and ‘resort’ used without cultural justification. What replaces them is a position, not an invitation: a family campsite, away from the crowds, in a named region.
ZONE 2 / 6
Opening paragraph: who the campsite says it is
Before
Bienvenue au Camping xxx, un resort au cœur de la Costa Brava. Un lieu unique pour se détendre, profiter et se connecter avec la nature. Découvrez l’un des meilleurs campings de Gérone, situé dans l’un des villages côtiers les plus authentiques de Catalogne.
After - French
Un cadre naturel préservé
Situé à deux pas des plages de Llafranc, Tamariu et Calella de Palafrugell, notre camping s’inscrit dans l’un des derniers villages côtiers authentiques de Catalogne. Ici, pas de bétonnage ni de surfréquentation : juste le chant des cigales, l’ombre des pins et la lumière cristalline de la Méditerranée.
Cultural fit
« Un lieu unique » becomes a claim that can be contradicted, which is what makes it worth reading. The audit removes vague statements like ‘connect with nature’ outright. Saying that there is no concrete and no overcrowding is a statement a visitor can check on arrival, and one a competitor cannot copy without lying.
ZONE 3 / 6
Accommodation: bungalows and pitches
Before
Découvrez la Costa Brava de Catalogne pendant vos vacances en famille. Nous proposons différents types de bungalows et d’emplacements entourés de pins méditerranéens pour caravanes, camping-cars, vans et tentes. Tout est pensé pour un séjour exceptionnel dans notre resort.
Le Camping xxx propose des hébergements pour tous : des bungalows aux emplacements pour ceux qui aiment les vacances en camping-car, caravane, van ou tente. D’ici, la Costa Brava la plus authentique vous attend.
After - French
Hébergements variés, confort garanti
Choisissez votre mode de séjour : bungalows tout équipés, emplacements spacieux pour tentes, vans, camping-cars ou caravanes. Chaque emplacement bénéficie d’un accès facile aux sanitaires modernes et à l’ensemble des services du camping.
Evidence
The same list, minus the superlative that carried no information. « Tout est pensé pour un séjour exceptionnel » goes; the sanitary access, which was nowhere on the page, arrives. The audit ranks a photograph of clean, well-lit restrooms with door width indicated as a high-priority missing shot for this market: the copy now makes a promise the photography has to keep.
ZONE 4 / 6
Family, activities and facilities
Before
Notre complexe est idéal pour les familles avec enfants, avec un large éventail d’activités pour enfants et pour toute la famille. Profitez de la salle de sport et des activités sportives. Nous vous proposons des excursions guidées gratuites de randonnée, de vélo et de marche nordique, à la découverte des coins magiques de la Costa Brava.
After - French
Une offre pensée pour les familles
Des activités sportives gratuites (randonnée, vélo, marche nordique) aux animations aquatiques en piscine, nous proposons un programme équilibré qui respecte à la fois le besoin de calme et l’envie de découverte. La salle de sport est accessible à tous, et les enfants disposent d’espaces dédiés en toute sécurité.
Cultural fit
The activities were already free and already guided. What was missing was the reassurance that they are optional. The French profile arrives with a high tolerance for organised holiday life and a low tolerance for being enrolled in it. Naming both needs in one sentence is the adjustment; the offer itself is unchanged.
ZONE 5 / 6
Setting, beaches and surroundings
Before
Notre camping resort vous offre un cadre méditerranéen privilégié, entouré des magnifiques plages de Llafranc, Tamariu et Calella de Palafrugell. En bungalow, caravane, van ou camping-car, explorez la Costa Brava : plages, criques, villages médiévaux, paysages méditerranéens, avec un climat doux et une biodiversité exceptionnelle.
After - French
Découvrir la vraie Costa Brava
À quelques minutes à pied, explorez les sentiers du Cap Roig, les criques cachées accessibles uniquement à pied, ou les marchés locaux de poisson et de produits du terroir. La région regorge de villages médiévaux (Pals, Peratallada) et de sites classés au patrimoine culturel catalan.
Cultural fit
Named places replace the category they belonged to. The original offered « villages médiévaux » and « criques » as nouns. The rewrite names Cap Roig, Pals and Peratallada, and adds the fish market. The audit’s first promoted argument for this market is authenticity of the village and preservation of the natural setting: a proper noun is the cheapest available proof of it.
ZONE 6 / 6
Price, booking, official mentions and metadata
Before
Offrez une expérience unique avec notre bon cadeau. Profitez de journées inoubliables au bord de la mer, entourés de nature, de confort et d’activités pour toute la famille. Un cadeau parfait !
Saison 2026 : Du 27 mars au 4 octobre. RÉSERVATIONS / BUDGET. TOUR VIRTUELLE.
Enregistré sous le numéro officiel KG-xxxxxx, notre établissement respecte les normes d’accueil de la Generalitat de Catalogne. La taxe de séjour locale (0,90 €/nuit/personne, non incluse) est clairement indiquée à la réservation.
Meta description : Camping familial authentique sur la Costa Brava. Bungalows & emplacements ombragés, piscine, activités nature. Proche des criques et villages catalans.
Trust
The registration number was already on the page. It was in the footer, between the GPS coordinates and the postcode. The audit asks to move it, not to invent it: tourist tax and registration number, currently buried in legal disclaimers in the footer, to be integrated into a Transparency section at the top of the page. Its reason is blunt: for this market it is an immediate validation criterion. The gift voucher, which occupied a block of its own, was cut as not relevant for long-term French trip planning.
After onlyBeyond the copy
Which photographs to lead with, and which are missing
There is no before to show here. The site presents its photographs in upload order, with no ordering for any particular market. The audit ranks the thirteen photographs already on the site against what a French traveller decides on, writes a caption for each, and lists the shots the campsite still has to take.
What leads, for this market: the coastal path, then the beach, then the accommodation. The audit puts the setting first and the product second, which is the reverse of the German order on the same set of photographs.
Position 1Sentier côtier menant à la crique de Port Bo, à 5 min à pied du camping.The setting proves the claim of authenticity before any facility does.Position 2Plage de sable fin de Calella de Palafrugell, préservée grâce à l’absence de construction.The caption does the arguing: preserved because nothing was built on it.Position 3Bungalows en bois installés sous les pins, avec terrasse privée et mobilier de qualité.Accommodation arrives third here. For the German reader it arrives first.
One photograph is discarded by all three audits, for three different reasons. It is the black-and-white portrait of a child with a megaphone that sits in the season banner. The French audit rejects it as abstract, with no connection to the actual location or offering, perceived as artificial. The German one as adding no factual value. The Danish one as staged and disconnected from hygge or nature. Three cultures, one verdict, three arguments.
Shots the campsite needs to supply, in the audit’s own words
High priorityClean, well-lit restrooms with door width indicated (accessibility)
High priorityDetailed interior of a standard bungalow: equipped kitchen, bedding, storage
Medium priorityActual midday view of a tent pitch showing real shade under pine trees
Medium priorityLocal information board showing walking distances to the beach, town centre and trails
Staging. Two scenes are recommended, both to be really photographed on site: a French family picnicking under the pines with bread, local cheese and a bottle of Catalan wine, and a mixed group setting off on a guided hike with a local guide, backpack and paper map. The audit gives the reason for the first in one line: it legitimises the choice of holiday socially, by way of the local table.
After onlySecond deliverable
What the audit asks the campsite for
Rewriting a page is half the job. The other half is naming what the page cannot say because nobody has supplied it. The audit closes on what it cannot write itself. Three items are requested from the operator, because no amount of rewriting can invent them.
High priority - the official classification
The campsite’s classification under the Generalitat de Catalunya, star rating or regional equivalent.
French travellers interpret a star as a verified guarantee. Without the explanation, the audit notes, they suspect it is self-declared.
High priority - the full price grid
Complete grid by accommodation type, season and duration, all taxes included except the tourist tax.
The audit ties this to the market’s uncertainty avoidance: this traveller must be able to calculate the total budget before booking, and will not write to ask for a price.
Medium priority - proof in French
Reviews written in French, or a mention in a French guide such as Le Routard.
Peer validation in the reader’s own language is a decision filter, not a decoration.
And what the audit tells the campsite to stop doing
Keeping « Découvrez » as the opening word of three consecutive blocks. The audit demotes the repetition explicitly; it reads as filler where a reason to stay is expected.
Selling the gift voucher on the homepage. Cut outright: not relevant to the way this market plans a summer holiday, weeks in advance and on a fixed budget.
Leaving the registration number in the footer. It is the one element on the page that answers the question this traveller asks first, and it was placed where nobody reads.
The same homepage has been audited for other travellers. Each analysis runs on this same site, with the same engine, and changes one thing only: the nationality of the traveller it simulates. The findings, the rewrite and the photographic order differ from one to the next.
German traveller, scored 5/10Danish traveller, scored 6/10All case studies
The campsite, its logo, its registration number and its contact details have been anonymised: Camping xxx, registration KG-xxxxxx, contact xxx. Season dates, distances, pitch dimensions and tax figures are reproduced unchanged from the audited page.
