Case study - Tourism

A Costa Brava campsite, rewritten for Danish travellers

Sector: campsite and bungalow park Source market: Spain Target market: Denmark Audit score 6/10 - 6 zones rewritten
Audit finding

The highest score of the three, because this reader likes the place on sight. The objections are not about the setting but about what is missing beside it: no visible total pricing, no concrete sustainability credentials, and a booking button that does not lead to real-time availability.

The audited campsite homepage as published: navigation, hero image and headline, with the campsite identity removed
The page as published, above the fold. Campsite name, logo and registration number removed. The audit examined the copy, not the photography.
The situation

The best score of the three, and the hardest two requests

The same English homepage as the German audit. The Danish traveller reads the same paragraphs and reaches a different verdict: the tone is fine, the place is right, and two specific proofs are absent. That combination is what makes this the highest-scoring and the most expensive of the three to fix.

The audit scored the page 6 out of 10 for a Danish traveller, its best of the three. Three critical frictions, quoted from the audit:

  • no visible total pricing or cost breakdown on homepage
  • lack of concrete sustainability credentials (e.g., Green Key)
  • booking CTA does not lead directly to real-time availability or instant confirmation

Where the audit answers each of these:

Zone by zone

What changed, and why

The rewritten copy is in English, and that is a rule rather than a coincidence. The campsite publishes its homepage in several languages. The audit rewrites a page in the language that page is written in, and uses the nationality only to decide what it should say. This one ran on the English version of the site, so both columns below are English.
ZONE 1 / 6

Hero, headline and navigation prompts

Before

Welcome to
CAMPING xxx
CAMPING BUNGALOW & APARTAMENTS

Discover the CAMPING & BUNGALOW PARK

Discover OUR SURROUNDINGS

After - Danish

A hyggelig family escape in authentic Costa Brava nature

Relax in pine-shaded pitches or cozy bungalows just steps from Mediterranean coves - a simple, genuine stay for families who value nature, local character and ease.

Cultural fit

One Danish word survives in an English sentence, and it is doing the work. Hygge has no English equivalent this reader accepts, so the rewrite keeps it untranslated. The rest of the headline is deliberately unremarkable: simple, genuine, ease. This is the only one of the three markets where understatement outperforms both proof and poetry.

ZONE 2 / 6

Opening paragraph: who the campsite says it is

Before

Welcome to Camping xxx, a resort in the heart of the Costa Brava. A unique place to relax, enjoy, and connect with nature. Discover one of the best campsites in Girona, located in one of the most authentic coastal villages of Catalonia.

After - Danish

Welcome to Camping xxx

Camping xxx is a family-friendly resort nestled among Mediterranean pines in one of Catalonia’s most authentic coastal villages. It’s a place to unwind, swim in clear sea coves, and enjoy unhurried days surrounded by nature.

Register

The closest of the three rewrites to the original, and that is the finding. The Danish audit keeps the welcoming paragraph almost intact where the German one deletes it. What it removes is the ranking claim: generic ‘best campsite’ claims are demoted. Self-promotion is the specific thing this reader distrusts, not warmth.

ZONE 3 / 6

Accommodation: bungalows and pitches

Before

Discover the Costa Brava of Catalonia during your family holidays. We offer different types of bungalows and pitches surrounded by Mediterranean pines for caravans, motorhomes, campers, and tents. Everything is designed for an exceptional stay at our resort.

Camping xxx offers accommodation for all options: from bungalows to pitches for those who enjoy holidays with motorhomes, caravans, campers, or tents. From here, the most authentic Costa Brava awaits you.

After - Danish

Folded into zones 5 and 6. The Danish rewrite has no accommodation section: bungalows and pitches appear once in the natural setting, and once again in the price paragraph, where they carry a figure.

Evidence

Accommodation is not a subject here; it is an attribute of a price. The German rewrite gives the pitch its own section, its dimensions and its amperage. The Danish rewrite mentions the same pitch twice in passing, and both times next to what it costs. The audit’s promoted argument list puts total price transparency above every product characteristic.

ZONE 4 / 6

Family, activities and facilities

Before

Our resort is ideal for families with children, with a wide range of children’s activities and for the whole family. Enjoy the gym and sports activities. We offer you guided and free excursions, hiking, cycling and Nordic walking, discovering amazing corners of the Costa Brava.

After - Danish

Family life and outdoor activities

The campsite offers activities for children and adults: guided hikes, cycling routes, Nordic walking and gym access. Our pool area includes a water slide and shaded lounging spots. Everything is designed for relaxed, shared moments - not scheduled entertainment.

Cultural fit

The last five words are the adjustment, and they are a refusal. The same activity list, the same pool, and then an explicit statement that nobody will organise the visitor’s day. The French rewrite balanced calm against discovery; the Danish one rules one of the two out.

ZONE 5 / 6

Setting, beaches and surroundings

Before

Our camping resort offers a privileged Mediterranean environment, surrounded by the magnificent beaches of Llafranc, Tamariu, and Calella de Palafrugell. Whether in a bungalow, caravan, camper, or motorhome, explore the Costa Brava: beaches, coves, medieval villages, Mediterranean landscapes, a warm climate, and rich biodiversity.

After - Danish

Discover our natural setting

We’re located between the beaches of Llafranc, Tamariu and Calella de Palafrugell. Whether you stay in a bungalow or bring your tent, caravan or camper, you’ll be close to quiet coves, hiking trails and medieval villages - not mass tourism.

Cultural fit

The same three beach names as the German version, with no distances attached. This reader is not measuring the walk; he is checking whether the place is crowded. ‘Not mass tourism’ answers a question the German rewrite never asks, and 1.8 km answers one this rewrite never asks.

ZONE 6 / 6

Price, booking, official mentions and metadata

Before

Give a unique experience with our gift voucher. Enjoy unforgettable days by the sea, surrounded by nature, comfort, and activities for the whole family. A perfect gift!

2026 Season: From March 27 to October 4. RESERVATIONS / BUDGET. VIRTUAL TOUR.

Footer: Tel. (+34) xxx - xxx@xxx - C/ xxx - 17210 - Calella de Palafrugell - Girona - GPS: 41°53'35.5"N 3°11'01.7"E - KG-xxxxxx

After - Danish

A transparent stay

The 2026 season runs from March 27 to October 4. All accommodation types are priced per night, including all mandatory fees. You can see total prices and book instantly online.

Sustainability in practice

We hold the Green Key certification and use renewable energy, local food suppliers and waste sorting throughout the site. Our goal is to protect the Costa Brava environment we all come to enjoy.

Meta description: Family camping near Mediterranean coves in authentic Costa Brava. Bungalows & pitches with total-price transparency, Green Key certified, direct online booking.

Trust

This is the only zone of the three studies where the rewrite is conditional on an answer the campsite has not given. The audit requests confirmation of Green Key or equivalent eco-certification number and validity as its first high-priority item, and warns in the same line that vague ‘eco-friendly’ claims lack credibility on this market. Publishing the paragraph without holding the certification would do more damage than saying nothing. The sustainability section is written, and it is on hold.

After only Beyond the copy

Which photographs to lead with, and which are missing

There is no before to show here. The site presents its photographs in upload order, with no ordering for any particular market. The same thirteen photographs again, in a third order. The Danish ranking is the only one that opens on the sea.

What leads, for this market: the beach, then the coastal path, then the bungalows. Close to the French order, and for a different reason: where the French audit ranks the setting as proof of authenticity, the Danish one ranks it as the product itself.
Sandy beach and cove, blurred
Position 1 Sandy beach in Calella de Palafrugell - 5 minutes’ walk from campsite. The only one of the three orders that opens on water rather than on land.
Coastal path through pine forest, blurred
Position 2 Coastal path through pine forest, leading to hidden coves. Hidden coves, not accessible coves. The caption sells quiet, not access.
Main pool with water slide, blurred
Position 6 Main pool with water slide, open daily 9am - 8pm (heated May - Sept). The caption states heated. The German audit states unheated. One of the two is wrong, and the campsite is the only one who can say which.
That last contradiction is worth dwelling on. Two audits of the same site, run days apart, produced two opposite statements about the same swimming pool, because the page never says. It is the clearest possible demonstration of why the operator questionnaire exists, and why a model that is asked for a caption will supply one whether or not the fact is available. The audit flags the pool heating status as a request in both languages, which is how the contradiction is caught.

Shots the campsite needs to supply, in the audit’s own words

Staging. Two scenes: a family arriving by bicycle from the coastal path with the bikes parked by the bungalow, and an evening gathering around a picnic table under string lights, candles lit. The audit specifies no alcohol focus for the second, and describes it as the visual embodiment of hygge: warmth and togetherness without ostentation.
After only Second deliverable

What the audit asks the campsite for

Rewriting a page is half the job. The other half is naming what the page cannot say because nobody has supplied it. Three items are requested. The first one decides whether an entire section of the rewrite can be published at all.

High priority - the Green Key certification

Confirmation of the certification number and its validity, or of an equivalent eco-label.

The audit notes that Danish travellers recognise Green Key by name, and that vague eco-friendly claims lack credibility. Without the number, the sustainability section stays unpublished.

High priority - two total prices

One week in July: a four-person bungalow and a pitch with tent and car, all taxes and fees included.

Not a full grid, unlike the German request. Two worked examples are enough for this market, provided they are totals.

Medium priority - pool heating and hours

Heating status and exact opening hours by month.

The same request as the German audit, and the one that would settle the contradiction between the two photo captions.

And what the audit tells the campsite to stop doing

6
audit score
out of 10
12
photos ranked
1 discarded
3
items requested
from the operator
RegisterEvidenceCultural fitTrust
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The same homepage has been audited for other travellers. Each analysis runs on this same site, with the same engine, and changes one thing only: the nationality of the traveller it simulates. The findings, the rewrite and the photographic order differ from one to the next. French traveller, scored 5.5/10 German traveller, scored 5/10 All case studies

The campsite, its logo, its registration number and its contact details have been anonymised: Camping xxx, registration KG-xxxxxx, contact xxx. Season dates, distances, pitch dimensions and tax figures are reproduced unchanged from the audited page.